Media Studies
BackMedia studies is the study of communication through a range of media forms. It teaches media literacy: the ability to identify and analyse media messages as well as to react and reflect on their intent and purpose.
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Year 10 |
Term 1 | Term 2 | Term 3 |
|---|---|---|---|
| New Knowledge: |
Advertising and Marketing Intro to Media Language and Representation analysis 1950s Quality Street – historical contexts This Girl Can (NHS advert new Y10) Film Marketing posters No Time to Die/007.com Film Industry No Time to Die – production, distribution, regulation, convergence |
Introduction to Audiences Games industry and audiences – Fortnite/fortnite.com Radio industry and audiences – The Archers (Desert Island Discs new Y10) and BBC website Introduction to NEA – research methods Uses and Gratifications theory |
Newspapers and Magazines – media language, representations and contexts Vogue/GQ The Sun/The Guardian Newspaper industry and audiences The Sun/thesun.co.uk
NEA – planning and statement of aims |
| Previous Knowledge Required: | Basic analysis skills | Cross-platform marketing and media convergence | Media Language analysis toolkit for print media |
| New Skills: |
Comparative analysis skills Application of theory to analysis, including Propp |
BBC and PSB – British values Research methods |
Citizenship - studying newspapers and their role in society and political communication |
| School Curricular Links: | Writing analytical paragraphs |
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| Enrichment Activities: |
Quality Street advert competition Bond 26 independent production task |
Audience/product research for NEA | Planning NEA |
| Weblinks: |
(Advertising and Marketing) (Film Marketing) |
(Media industries) |
(Knowledge organisers) |
| Year 11 | Term 1 | Term 2 | Term 3 |
|---|---|---|---|
| New Knowledge: |
Television crime drama: Media Language, Representation, Contexts, Industry, Audiences Luther, The Sweeney Trigger Point, The Sweeney (for new Y10) |
Music Industry: videos, websites and social media Completion of NEA Component 1 Revision |
Component 1 revision Component 2 revision |
| Previous Knowledge Required: |
Uses and Gratifications theory Digital convergence Stereotypes |
Promotion and marketing Website conventions |
All areas of theoretical framework |
| New Skills: | Using canva/wix for production work | Advanced theories for extended written responses | |
| Links to the School Curriculum: |
History of TV broadcasting |
Media literacy in the online age | |
| Enrichment Activities: |
(Crime Dramas) |
(Stormzy Blended Learning) (Superheroes Blended Learning) Resource (Taylor Swift Blended learning) Resource (The Man Blended learning) |
(Exam walkthroughs) |
| Weblinks: |
(Knowledge organisers) |